about modern electric
A next-generation
energy company.
Our mission is to protect American prosperity. We do that by delivering you the best products at the best price, So that energy cost inflation doesn't take away money from families. In fact, we do the opposite.
Why We Started Modern Electric
Modern Electric didn’t start as a “startup idea.” It started as a pattern we couldn’t unsee.
Before energy, I scaled subscription businesses. And that rewired how I think: a subscription isn’t just a price. It’s a relationship. If someone pays every month, they deserve a consistent experience, clear accountability, and a system that actually improves their life over time.
Energy is already the most universal consumer subscription in America. Every household is enrolled. The difference is that families don’t get to choose the experience — and they’re the ones who absorb the volatility. When the system gets more expensive, the energy cost rises — even if your behavior doesn’t change.
That sensitivity to “the monthly” is personal for me. My mom is a first-generation Filipino American, and she taught me what real money attention looks like. She used to bring competitor grocery ads to the checkout line and ask for price matching, not as a stunt, but as a survival skill. It wasn’t about being difficult. It was about dignity: if you work hard, you should be able to keep your life stable.
Then I went boots-on-the-ground in Texas and saw how the status quo lands on real people. I met a homeowner who did everything “right.” She used less energy. She was careful. She tried. And still, her energy cost jumped roughly 25%, not because she became wasteful, but because grid investments and infrastructure upgrades get passed down to customers through a rate increase.
And I’ll never forget the pain in her eyes when she told me she had started asking her children for help with her monthly power bill.
That moment matters because it’s not about blame, it’s about structure.
We don’t think utilities are villains. The grid has to be upgraded. Demand is changing fast. Reliability matters. If utilities didn’t invest, we’d be dealing with more outages — and when the lights go out, people get hurt. The work utilities are doing is necessary.
What’s broken is everything around the consumer experience.
Home electrification today has been reduced to “solar,” sold like a one-time transaction through channels and incentives that weren’t designed for a long-term household financial decision. The technology is real. The delivery model is fractured. Homeowners end up in a maze: salesperson, installer, lender, utility — everyone involved, no one fully accountable.
Information gets scattered across parties. Threads get buried. Approvals get delayed. The homeowner becomes the project manager for something that impacts their family’s finances. It isn’t a people problem. It’s a communications and incentive problem. And, ultimately, it becomes a trust problem.
Modern Electric exists to set a new standard: one relationship, one clear promise, and a system that works quietly in the background.
We’re building an energy membership because energy isn’t a purchase, it’s a household subscription that shows up in kitchen-table decisions. It shapes what families feel safe spending, what they postpone, what they can plan for, and what they can’t. Over time, it can either create breathing room, or steadily take it away.
Our mission is simple: make the essential systems of modern life work for the people who fund them. To protect the stability of the American household, so that when families do the right things, they can actually move forward.
Chino Lex
Founder & CEO
Leadership Team
Our locations
From the US to the world.
Modern Electric is built to anticipate global energy demand and remove the friction before it starts.
San Francisco
CA HQ
43 Dore Street, San Francisco, CA 94103
Austin
TX HQ
701 Brazos Street, Austin, TX 78701